Bacardi has announced that industry veteran Maurice Doyle, has rejoined the company as president - incubation brands and global commercial development.

The global Gin sector is low price, low growth and extremely uninteresting, according to a top City of London analyst.

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Ben Branson

Ben Branson: Why non-alcoholic pricing is right

The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.

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